Monday, January 18, 2010

Project Earth H2o Announces Portion of Sales will go to Direct Relief International

Project Earth H2o is joining the financial efforts to help Haitian survivors recover from this week’s devastating 7.0 magnitude earthquake. The Carlisle-based company has announced it will donate $3 of every bottle it sells to Direct Relief International. The donation period will end on February 28, 2010.

Direct Relief International provides medicine, supplies and equipment to people affected by disasters here at home and throughout the world. The organization was established in 1948, and is not affiliated with any political group, religious belief or ethnic identity. For the past decade, Direct Relief International has been one of the nation’s top ranking non-profit organizations when it comes to efficiency, spending and accountability. Nearly 100 percent of all contributions go directly towards aid and relief program efforts.

Project Earth H2o was founded with the goal of helping to support non-profit organizations that are dedicated to making a difference. The company, which created a reusable, stainless steel water bottle, already donates $2 of every bottle sale to either an environmental charity, or to breast cancer research.

“Project Earth H2o is a company of action! Our customers are people of action and neither of us sit well on the sidelines, especially when so many lives are being affected,” Project Earth H2o Founder and CEO Brian Denton says. “This is a tragic situation. People are suffering and they need our help. We may not be able to help everyone with our donations, but our hope is to help as many as possible. Every contribution, regardless of the amount, will help save lives. Direct Response International will make sure our donations go as far as humanely possible.”

According to Direct Relief International, it is in the process of sending more than $2 million in medicine and medical supplies to Haiti. The emergency airlift will depart on Friday.

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